After some extensive research, both online and in person (with potential users of our services), it has been decided to refocus the direction of the XPerspective brand/site and, in turn, focus on the site itself, putting the rental program on hold. While there is a clear interest in the rental concept from businesses and individuals, the initial investments in both time and monies (mostly time) are prohibitive to the full-on mobile assault of nation in it’s entirety made possible by the XVan. We may return to the rental idea when the time is right.

There are some great benefits to this evolution of the XPerspective business model. Having the capability to solely focus on the site itself will give us an opportunity to make sure we are building the right thing, and for the right people. There are some great ideas being flushed out right now to accomplish just this. We be innovatin’. A second, and very exciting, benefit is that the time freed up from no longer having to manage and push rentals on the road means I can put on my filmer/producer hat and crank out some rad m’f'n videos from some of the gnarliest actioneers I can find – so keep them eyes peeled. I’ve already added some more equipment to my arsenal and have some ideas for some custom made pieces to help me capture some unique surf shots while still down here on the coast.

Apple and Yelp

Now, onto a slightly different topic. The two companies above, who I am a fervent supporter and user of, have gone a little too far. When Apple announced its new line of iPhones for mosquitos at this years CES, it received very little attention, except maybe from a few sharp investors who saw the potential opening up a market to 3500 new species containing billions of possible new customers. A shrewd move indeed now that Apple has an average of 2.3 devices in the hand of every human on the planet.*

Now you may be thinking, “ok, Apple is pretty damn smart, what’s the problem?” Well, I felt the same way until our old friend Yelp released an updated version of their app for the new mosquitiPhone. For those of you who aren’t aware, I am currently residing in Florida, and Florida is known for two thing and two things only – old people, and mosquitos. Well, as with the old people down here, the mosquitos have a lot of disposable income and have flocked to the mosquitiPhone like, well, mosquitos flocking to anything with a heartbeat. And now it seems that one of these little buggers, no pun intended, has put a review of my delicious blood up on mosquitiYelp. Apparently I have a very distinct and exceptional flavor, a now every mosquito from Macon to Timbuktu knows.

Long story short, I have decided to cancel the Everglades as my starting point for the Third Circle/XPerspective/XVan world tour. Thanks Apple and Yelp, ya jerks.

*unconfirmed